Flipping Websites

November 16th, 2008 | 4 Comments | Posted in Website Flipping

Once you have selected a site to flip, you need to create a plan to improve it. Since your goal is to sell the site for a profit, you must add value to the site. The two most important aspects of a site you need to consider are traffic and monetization. If you improve either of these, your site’s value will increase.

The first thing you should do is analyze how much revenue the site you are looking at brings in and where that revenue comes from. The next thing you need to do is figure out how you are going to increase it. If the site is not monetized at all, this will be very easy. For many sites, Google Adsense is the only source of revenue. In both of these situations you can increase the site’s revenue and sell it for a profit.

You should plan on adding several different streams of revenue. One of the best sources of income that is often lacking from a site is private ad sales. Private ads are great because the middleman is cut out and you keep all the profit and set your own prices. A donation button is another revenue stream that is often overlooked. You can also start selling your own products an example of which would be selling an eBook. If you do not have a product to sell you can still create revenue through affiliate programs. On [Re]encoded, we put Vizu power polls below our posts and companies pay us for research that they receive. If you own a blog you can get paid by doing sponsored reviews through companies such as reviewme! There are endless possibilities for monetizing a website and if you can successfully implement a few of them you will increase revenue the value of your site.

No matter how many streams of revenue you have, you still need a plan for increasing traffic. No matter how you look at it, the more traffic your site receives the more it is worth. Increasing traffic to your site boils down to two things, links and unique content. Your plan should incorporate both. Establish a link building campaign and make sure to always be creating unique content.

Getting Started Purchasing Websites

October 6th, 2008 | 1 Comment | Posted in Website Flipping

After reading my article Beating the Recession with Websites, you might be curious how to get started. The first thing you need to do is find a site you are interested in buying. The easiest way to do this is to visit sitepoint.com – the eBay of websites. Once you are on SitePoint, click on the marketplace. The marketplace is divided up into different sections, but you will probably want to be looking at Startup Websites or Established websites. Continue reading “Getting Started Purchasing Websites” »

How to Value your Website

October 5th, 2008 | 3 Comments | Posted in Website Flipping

You spend a lot of time and money designing, developing and promoting your website or blog. Hopefully, some of the tips you’ve glained here have come in handy.

But how do you measure the success of your site? For many webmasters the buzz of owning a hobby site is reward itself. For others the community they’ve built up makes friends and valuable contacts. Returns from a site could include the satisfaction from increasing traffic, getting to a high position in SERPs or showing off a high Page Rank. But one thing is certain: when you come to sell your site, all of that is going to pale against the main criteria on which buyers value sites. Continue reading “How to Value your Website” »

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Beating the Recession with Websites

October 1st, 2008 | 4 Comments | Posted in Website Flipping

With the Dow Jones experiencing its biggest drop in history, and the stock market losing over 1 trillion dollars, people are looking for other places to invest their money. I recently took the money I had invested in the stock market and put it into websites. When the stock market crashed, my funds were completely unaffected. Recession or not I still consider websites to be the better investment. Historically, if you invest in the stock market for the long run, you can expect about a 10% return a year. If you invest in bonds, you can expect an even lower return. Continue reading “Beating the Recession with Websites” »