When In Doubt, Go Simple: 5 Reasons Simple Design Works

January 14th, 2010 | 13 Comments | Posted in Various

There’s been a recent revolution in online design – a move towards simplicity and minimalism. While minimalist design has been around for decades – from inspiring product design to ultra-simple building architecture – the most recent wave of simple blog designs and action-driven website styles has cemented minimalist design as one of the most important and valuable design styles out there.

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Why? Because it works. Thousands of top bloggers have taken up ultra-simple blog designs for that very reason. Rather than distracting their readers and inflating their business requirements with a complex page design, more and more companies, bloggers, and web presences are opting for the simple option.

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Billing 101: Should You Work for Free When You’re Starting Out?

January 13th, 2010 | 6 Comments | Posted in Various

The hardest part of starting any service business, particularly an online service business, is the first few months. They’re the months when the most adjustment takes place, the most active marketing occurs, and the most important decisions get made.

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One of those important decisions is how you’re going to market yourself. As a designer, or any type of service-based freelancer, it’s very difficult to effectively market your business without a portfolio, testimonials, or some sort of track record. Internet entrepreneurs are understandably hesitant to go with a provider that’s not well established, making it difficult for new service providers to find an audience early on.

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5 Ways to Minimize Project Proposals, Cut Down Management, and Focus on Freelance Work

December 24th, 2009 | 8 Comments | Posted in Various

Working online can be great for generating income without high expenses. While offline businesses have to pay for office space, the daily commute, and expensive hiring and personnel costs, most online business – service businesses in particular – can subside with even the smallest amount of positive cash flow.

However, there’s one problem that’s permanently plaguing a lot of online service businesses: downtime. When the bulk of your work is taken up by a few valuable clients, there are almost always times where your business is left without anything to do. Clients occasionally go without orders for a long time, leaving your business in an income drought that’s hard to fix.

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