Top 6 Mistakes that Newbie Designers and Online Entrepreneurs Make

March 8th, 2010 | 7 Comments | Posted in Various

It’s not uncommon to hear stories of large-scale online business failures. From major companies – anyone remember Webvan? – to small design firms and marketing agencies, failure is a part of doing business. With the low costs of starting and operating a business online, many businesses that would fail under other circumstances end up getting started. Sometimes they grow into leading enterprises, but more often than not, they don’t.

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We’ve identified the six most common mistakes that newbie designers, entrepreneurs, and online businesspeople make when they start their own online businesses. If you’re just starting out online yourself, use this article as a template of what not to do in your business. The best business lessons are often learned from other people’s failures, and these six should give you a good foundation for creating a long-term online business.
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6 PPC, CPM, and SEO Marketing Tips for Your Service Business

January 24th, 2010 | 14 Comments | Posted in Various

Online entrepreneurs have an incredibly wide range of marketing options available to them. While brick-and-mortar businesses are typically limited to directory marketing and direct marketing forms, online businesses have a highly valuable extra advantage: the ability to drive customers to them. Through pay-per-click advertising, cost-per-thousand advertising, and long-term SEO (search engine optimization) marketing, you can transform your online service business from a small operation into a dedicated multi-employee company.

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After all, online business is all about scale. With effective scaling comes higher returns, more manageable work, and significantly greater profits. These PPC, CPM, and SEO marketing tips won’t just help you grow your service business, but help you expand and scale it strategically so that along with your total revenue, your per-hour profits significantly increase.

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From 1 Client to 20: Expanding Your Online Service Business

January 21st, 2010 | 5 Comments | Posted in Various

Online freelancers and entrepreneurs have a valuable business asset that few offline service businesses can apply: the ability to scale and size their workload, and in turn their income, effectively. With the right amount of employees and professional assistance, the only barrier to an increased online service income is the amount of clients and inbound cash flow that you can attract to your business.

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