From Sketch to Screen: Sound Discovery Process to help in the conceptualization and design of a beautiful and functional website

October 27th, 2009 | 3 Comments | Posted in Various

We have all envisioned creating that amazing site for our clients – one that serves all their needs – from communicating copious amounts of data in an interesting way with seamless and transparent navigation, to loading in the blink of an eye and looking like gold in every browser, at every resolution.

Achieving this is possible with sheer genius and luck, but also with a bit of planning and foresight coupled with an ability to think out-of-the-box and multitask while being organized and staying on schedule.

Sounds impossible? It’s actually quite simple if the task at hand is broken into a step-by-step process with easily achievable goals at each stage. A simple breakdown of the process includes the following stages as an example: discovery, information architecture, design, technical implementation, testing and launch.

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Current trends in Web Design: The influence of print/typography on the Web

October 21st, 2009 | 15 Comments | Posted in Web Design

or why it’s called a web”page”

Legibility has always been of utmost importance in the process of visual communication. Billboards, advertisements, flyers. The clearer the message, the better the impact it tends to have on the target audience; the greater the sales.

In the 1990′s, with the emergence and increasing popularity of the internet came attempts to adapt this attention-grabbing visual aesthetic to websites. The effect this had though was to clutter up the real estate of the screen with unnecessary elements that didn’t really add to the effectiveness of communicating the message, but instead distracted and confused the user.

Today, there is a changing trend where the rules of traditional print design are being applied to the web. We see websites that are more typographically driven, with the main design elements being lines, subtle shifts in color and maybe one or two large images. This is similar to print design, where the message is relayed through words and images, and thus legibility of those words and images is of utmost importance.

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