What Does Your Business Website Need?
We’ve all seen ineffective and sometimes downright ugly business websites. From garage-run e-businesses to corporate websites that merely play a supporting presence to offline advertising, the internet is littered with pathetic examples of online understanding and misguided attempts at online commerce.
You’d think it’d be easy to send a hint to businesses that one-page WordPress websites (running Kubrick, of course) aren’t enough to highlight their qualities, but it’s often a losing cause. Many online businesses are run on assumptions – what could work rather than what does work – and are generally immune to suggestions built on metrics and data. Rather than investing in the data, thousands of online businesses put all their effort into an online presence that simply doesn’t have any measurable effects.
If you run an online business and want to improve your metrics and margins, read on to see how you can make your business website more effective. Remember, these tips, tactics and strategies aren’t limited to online businesses; offline businesses that are experimenting with online advertising and establishing a web presence will be able to put them to use in their planning and execution too.
What End Result Do You Want?
Designing a website purely for the sake of having one is a failed strategy. Unless you’re aiming to create real, measurable results, there’s no real point in having a website. If you move into the design and development process without a clear goal in mind you’ll likely end up with a website that both fails to convert and costs you valuable funding. So, whenever you aim to create a website (or make a change to an existing one) ensure that it’s a change that helps you move towards your goal.



