In the past few years there has been growing popularity of video on the web. This is due to a variety of factors like increased internet speeds, higher compression technologies and better video players. Video on the web went from short clips shared between friends to full-scale streaming, making the computer a very strong substitute for television.

Video has become one of the most effective ways of delivering content, be it news, opinion, tutorials or just plain entertainment. YouTube was the pioneer of this trend on the web, and it quickly gained popularity, and video has now almost become ubiquitous on the web.

Below are some websites that use video very effectively to deliver content and add to the user experience.

Ted.com

Ted delivers compelling free content in the form of recorded lectures and presentations from their conferences.

Adobe.tv
Adobe.tv is the premier source of tutorials and webinars for all of Adobe’s products delivered in interesting and effective ways through video.

Current.com
Current tv is a source of viral, user-generated news content accompanied by compelling videos.

hm.com
H&M uses video very effectively to advertise their designer-inspired lines and products.

AgentsDelFuturo.com
Agents del futuro is a band based out of Berkeley and they use video on the landing page to enhance the user’s experience in accompaniment with their music.

Video adds another dimension to the web, giving the user an interactive experience paired with movement and sound. And gives them the ability to pause, rewind and play over and over again, thus delivering the content in a compelling and digestible manner.

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