A Closer Look Inside Smashing Magazine
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Smashing Magazine sets the industry standard for web design. The site has published over 650 articles which have received more than 114,000 comments. One article alone received 9,000 comments. The site currently is ranked 1,500 on Alexa. Given the enormous popularity of the website, it seems as if many aspects of Smashing Magazine are not very well known. Who started Smashing Magazine? How did it rise to popularity so quickly? What else are the founders up to? These are just a few of the questions I hope to answer in this article.
The logical first place to look for these answers is their About page. A look at the top of Smashing Magazine shows that there doesn’t seem to be one. The categories include “Home, Graphics, Showcases, Inspiration, Fonts, How-To, CSS, Tools, Freebies, Tutorials, Jobs and Forum” but no About. The link to their About page is actually on the very bottom of the site, and it does not read “About” or “About Us” but rather “Smashing Media GmbH”.
Not a very prominent location for their About page. The page is actually very informative and gives a brief history of Smashing Magazine. Smashing Media GmbH, it turns out, is the company that owns Smashing Magazine. The blog was founded by Vitaly Friedman and Sven Lennartz, but is now run by several people.
I found it interesting that their About page has only 12 comments, significantly less then any article on their website. Reading their About page left me wanting to know more about Smashing Magazine, its founders and everyone involved with the operation. To learn more I went to Smashing Magazine’s first article, written by “Smashing Editorial”. More »


