Once you have selected a site to flip, you need to create a plan to improve it. Since your goal is to sell the site for a profit, you must add value to the site. The two most important aspects of a site you need to consider are traffic and monetization. If you improve either of these, your site’s value will increase.
The first thing you should do is analyze how much revenue the site you are looking at brings in and where that revenue comes from. The next thing you need to do is figure out how you are going to increase it. If the site is not monetized at all, this will be very easy. For many sites, Google Adsense is the only source of revenue. In both of these situations you can increase the site’s revenue and sell it for a profit.
You should plan on adding several different streams of revenue. One of the best sources of income that is often lacking from a site is private ad sales. Private ads are great because the middleman is cut out and you keep all the profit and set your own prices. A donation button is another revenue stream that is often overlooked. You can also start selling your own products an example of which would be selling an eBook. If you do not have a product to sell you can still create revenue through affiliate programs. On [Re]encoded, we put Vizu power polls below our posts and companies pay us for research that they receive. If you own a blog you can get paid by doing sponsored reviews through companies such as reviewme! There are endless possibilities for monetizing a website and if you can successfully implement a few of them you will increase revenue the value of your site.
No matter how many streams of revenue you have, you still need a plan for increasing traffic. No matter how you look at it, the more traffic your site receives the more it is worth. Increasing traffic to your site boils down to two things, links and unique content. Your plan should incorporate both. Establish a link building campaign and make sure to always be creating unique content.